4 Reasons Why Coworking Keeps Us Creative
Coworking has exploded in popularity over the last few years. More and more freelancers, small business owners, and corporations are turning to coworking spaces, reporting that they prefer these spaces over traditional office environments and working from home.
Why? Well, according to Business.com, 74 percent of coworkers reported that they became more productive after joining a coworking space, over two-thirds felt more creative, and a third experienced an increase in income. Those are compelling stats, and they point to an increasing trend in today’s workplaces: People are thriving in coworking spaces. It’s not hard to decipher what’s behind this if you take into account the following factors:
1. People who use coworking spaces get to redefine work culture.
In today’s world, many workers don’t feel tied to the standard 9 to 5 business model or traditional corporate hierarchies anymore. In fact, most of us function much better when we have the flexibility to work when, where, and how we want. Coworking spaces allow people to redefine work culture, according to what’s best for them and their needs.
2. You have a better work-life balance.
As any freelancer or independent contractor knows, it can be hard to delineate between work and other parts of life when you stay home in your pajamas all day. Being part of a coworking space can offer a clear distinction between all the different aspects of your life, and help create a better work-life balance. Having a professional, separate workspace is key in this regard.
3. You're in charge of your environment.
Getting to decide when and where you want to work, while also belonging to a larger community, allows for a certain amount of control over your work environment. This is huge. When people are able to take charge of their own schedules and workplaces, they enjoy a sense of autonomy and control.
4. You become part of an intentional community.
Coworking spaces are comprised of people who want to be part of a communal setting while also working on their own projects. If you think about it, this is inherently a recipe for business success. When we’re free to pursue our professional projects while also sharing ideas, networking, and forging connections with others, this feeds our simultaneous needs for meaningful work and human interaction. Being part of a work community of your own making isn’t just good for business and overall productivity -- it’s good for your happiness levels.
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Justine Harrington is a freelance journalist, essayist, and copywriter for travel and lifestyle brands based in Austin. Her work has appeared in Fodor's, Backpacker, USA Today, the Austin-American Statesman, Austin Monthly, Austin Woman, Misadventures Magazine, and elsewhere.